Every summer is supposed to be ‘the best summer ever.’ At least that’s the way we tell it before it’s actually summer. Needless to say, our iCals aren’t packed with rooftop day parties for selfie opts and all-white weekends in the Hamptons. But, save your dry cry emojis! We’ve got one thing you can look forward to in the weeks ahead.

This Summer, the Bronx Brewery from the borough on top invites New Yorkers – in residence and in spirit – to join them for a “Summer Done Right.”

The idea is good times and good beer are all that’s needed to make summer memories that
last. And, for the first time, The Bronx Brewery’s Summer Pale Ale is available in 12 oz. six packs to deliver that Bronx attitude to you wherever those memories are being made.

Crisp and refreshing, the seasonal pale ale is brewed with citrus hops and dried lemon peel. And though it is inspired by Master Brewer Damian Brown’s years living in Germany drinking Radlers, it’s perfect for summer days closer to home.


Summer Rewards


To reward those who already know that real Summer fun doesn’t take much, The Bronx Brewery will be rewarding 21+ New Yorkers who share photos of #SummerDoneRight (using the hashtag) in their borough with weekly prizes from Memorial through Labor Day. For full contest rules, visit SummerDoneRight.com.

And respecting the hustle of those who make stuff and make stuff happen during even the hottest days, The Bronx Brewery will also be delivering cold, citrusy refreshment in the form of surprise happy hours to select offices and work locations! For your company to be considered:

Email how you’re doing one thing and doing it right – just like the Bronx Brewery
does pale ale – at SummerDoneRight@TheBronxBrewery.com with the amount of
people in your crew.


Out In the Streets

The Bronx Brewery will also be partnering with emerging music festival Out In The Streets this year as the exclusive beer sponsor serving up Bronx Summer Pale Ale (along with some of their B-Sides and year-round pale ales) to festival-goers on July 16th and 17th at the Onderdonk House grounds, on the border of Queens and Brooklyn.

For line-up and ticket info, visit OutInTheStreets.com.

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